Thoughts on titles, branding, and the hidden decisions that shape successful books.

At The Book Title Studio, we work behind the scenes on the part of publishing most readers never see — the decisions that determine how a book is perceived before a single page is read. This journal explores the thinking behind effective titles, subtitles, covers, and book identities, and why these elements matter more than most authors realise.

These posts aren’t step-by-step guides. They’re reflections on positioning, clarity, and the psychology of choice — written for authors who want their books to feel intentional, credible, and competitive in a crowded marketplace.